Speakers

Ana Mandelli

Diretora Executiva de Downstream, IBP

Education

  • Chemical Engineer

Professional Practice

  • With a career spanning over 25 years in the energy sector, she has extensive experience in various key areas, including sales, logistics, and external relations at renowned companies such as Ipiranga Química, Shell, Raízen, Plural, and IBP.
  • In recent years, she has primarily dedicated herself to institutional relations, representing the Downstream oil segment before governmental stakeholders and private entities. In this role, she has played a crucial part in developing and advocating for positions aimed at making the sector safer and more attractive to investors.
  • Furthermore, she coordinates committees composed of companies from diverse cultures, working to build stances aligned with industry best practices. This approach not only promotes a culture of innovation but also encourages the continuous pursuit of improvements within the represented companies.

 

Cátia Ferreira

Diretora de Engenharia de Produtos, GM

Education

  • Mechanical Engineer, Master’s in Automotive Engineering, Postgraduate degree in Business Management, MBA

Professional Practice

  • 22 years in the automotive sector;
  • Currently Director of Product Engineering at General Motors;

Cláudio Sahad

Presidente, SINDIPEÇAS

Education

  • He holds a Law degree from the University of São Paulo (USP), with postgraduate degrees in Business Management from Trevisan Escola de Negócios, and Production Engineering, with an emphasis on Lean Manufacturing, from the Federal University of Santa Catarina (SC).

Professional Practice

  • Cláudio Sahad is the president of the Brazilian Association of Auto Parts Manufacturers (Abipeças) and the National Union of Automotive Vehicle Components Industry (Sindipeças), having been re-elected for the 2025-2028 term. He has been actively involved with these industry entities for over 20 years. Before taking on his current leadership role, he coordinated initiatives specifically for small and medium-sized businesses.
  • Sahad also serves as a delegate for Sindipeças at the industry federations in several Brazilian states: São Paulo (Fiesp), Minas Gerais (Fiemg), Rio de Janeiro (Fierj), Paraná (Fiep), Santa Catarina (Fiesc), and Rio Grande do Sul (Fiergs). Additionally, he is an alternate delegate for Fiesp at the National Confederation of Industry (CNI).
  • Born in São José do Rio Preto, São Paulo, Sahad is the CEO of Ciamet Comércio e Indústria de Artefatos de Metal Ltda., a family business established in 1959.

Cleide Silva

Jornalista

Education

  • Graduated in journalism from Metodista.

Professional Practice

  • She was an Economy reporter for Estadão for 27 years, primarily covering the automotive sector.
  • Since March 2024, she has been working as a freelancer.

Fabio Souza Ferreira

Diretor de Produto, BOSCH

Education

  • Bachelor’s Degree in Electrical Engineering from Unicamp in 1988
  • Specialization in Business Management – Fundação Dom Cabral

Professional Practice

  • At Robert Bosch Ltda in Campinas, since 1989:
  • He worked as a software and product development engineer in the areas of electronic management for Diesel and Otto cycle engines.
  • Currently, he is the Regional Director of Products for Latin America – overseeing electronic control units, connectivity, software, injectors, fuel rails, high-pressure pumps, and heaters.

Fernanda Rezende

Diretora Executiva, CNT

Education

  • 2022-2024: MBA in Strategic Marketing Management with a focus on Supply Chain and Transportation – ESPM, Rio de Janeiro, Brazil.
  • 2024: Certification in Governance, Compliance, and Risk Management with Emphasis on Infrastructure and Transportation – IGCP, Brasília, Brazil.
  • 2019–2020: International Certification in Railway and Metro-Railway System Management – DB Rail Academy, Brasília, Brazil.
  • 2012-2014: MBA in Project Management – Fundação Getúlio Vargas (FGV), Brasília, Brazil.
  • 2010–2012: Master’s in Transportation – Postgraduate Program in Transportation, University of Brasília (UnB), Brasília, Brazil.
  • 2009: Specialization in Logistics and Transportation for Executives – CELTEM, University of Miami (UMS), Coral Gables, United States.
  • 2008: Specialization in Executive Transport and Mobilization Management – Catholic University of Brasília (UCB-DF), Brasília, Brazil.
  • 2001–2006: Bachelor’s Degree in Civil Engineering – University of Brasília (UnB), Brasília, Brazil.

Professional Practice

  • She worked in Civil Engineering, specifically in Pavement, at the Department of Roads and Highways of the Federal District (DER/DF), and in Port Infrastructure and Dredging Works at the Secretariat of Ports of the Presidency of the Republic.
  • At CNT, she held various positions: transport development coordinator, executive manager of management and projects, deputy executive director, and currently, she is the executive director, responsible for managing national technical projects related to transport, economy, and environment for CNT.

Fernando Julianelli

Vice Presidente de Branding e Inovação, HPE Automotores – Mitsubishi Motors

Education

  • Advertising and Propaganda – FAAP
  • Technologist – Italo Brasiliera

Professional Practice

  • He has 30 years of experience in marketing. He worked at major advertising agencies such as Lowe Loducca, Neogama BBH, and Africa. He became an entrepreneur when he partnered with ReUnion Sports & Marketing, where they managed accounts like RedBull, Lucky Strike, SKY, Mitsubishi, Petrobras, Mobil, Telefônica, Vivo, among others.
  • He sold the agency to Grupo ABC (now Omnicom) and for 8 years, he led the marketing and communication department at Mitsubishi Motors in Brazil. In 2015, he was nominated for the Caboré Award as a marketing professional and was also featured on the global Internationalist list as one of the top 50 CMOs in the world.
  • From 2020 to 2024, he served as CEO of Stock Car Brasil, the largest motorsport platform in Latin America. Currently, he holds the position of Vice-president at HPE Automotores, the company that manufactures, distributes, and markets the Mitsubishi Motors brand in Brazil.

Francisco Serra

Diretor de Comunicação, BSS Blindagens

Professional Practice

  • 1972/76: Kart Brazil, 3-time national champion, São Paulo State Champion, and Brazilian Champion.
  • 1976: São Paulo FV Champion.
  • 1977: British F Ford Champion, World F Ford Festival Champion.
  • 1979: British Formula 3 Champion.
  • 1980: Winner of 1000 Miles.
  • 1981/83: Formula 1 (Fittipaldi team, Arrows team), Brazilian Brands Vice-champion, 3-time Stock Car Champion.

Gilberto Martins

Diretor assuntos regulatórios e tecnologia da informação, ANFAVEA

Education

  • He holds a degree in Mechanical Engineering and a Master’s in Automotive Engineering from USP, in addition to a postgraduate degree in Environment and Sustainability from FGV.

Professional Practice

  • Gilberto Martins is the Director of Regulatory Affairs and Information Technology at ANFAVEA – the National Association of Automotive Vehicle Manufacturers.
  • He has over 15 years of experience in the automotive sector.
  • He also worked in Development Engineering in the agricultural machinery sector before joining Anfavea in 2013.

 

Heloisa Loureiro Escudeiro

Coordenadora-Adjunta do Núcleo de Arquitetura e Cidade do Centro de Estudos das Cidades, INSPER

Education

  • Here’s the translation of the academic qualifications into English:
  • Master’s Degree in Urban & Regional Planning – FAUUSP
  • Urban Mobility Management – Insper
  • Urban Mobility & Public Space Design – FAU Mackenzie
  • Public Policies – Insper
  • Neighborhood Impact Study + Consortiated Urban Operation + Transfer of Construction Rights + Compulsory Subdivision, Building or Use and Progressive IPTU over Time – Portal Capacidades
  • Bachelor’s Degree in Architecture & Urbanism – FAU Mackenzie

Professional Practice

  • INSPER – CENTER FOR URBAN STUDIES – ARQ.FUTURO LAB
  • SETEC-ENGECORPS CONSORTIUM
  • SUPERPROF
  • FACULTY OF ARCHITECTURE & URBANISM, UNIVERSITY OF SÃO PAULO
  • SALA 2 ARCHITECTURE AND DESIGN
  • RADDAR | RESEARCH AS DESIGN, DESIGN AS RESEARCH

Janayna Bhering Cardoso

Gerente, FUNDEP

Education

  • Lean Governance Certification, Board Academy
  • Advisory Board Member Certification, IEL/FIEMG
  • Specialization in Applied Statistics to Processes (Six Sigma Black Belt)
  • Specialization in Innovation Management
  • Corporate Immersions in Israel (Startup Nation), United Kingdom (London), Canada (Vancouver and Montreal), China, USA (New York, Boston, Silicon Valley, and Florida), Spain (Barcelona), among others, focused on understanding and evaluating the innovation ecosystem.
  • Food Engineer, UFV
  • Master’s in Science and Technology, UFV
  • Ph.D. Candidate in Technological Innovation, UFMG

Professional Practice

  • Engineer with a Master’s in Science and Technology, specializing in Applied Statistics to Processes (Six Sigma Black Belt) and Innovation Management, and a Ph.D. candidate in Technological Innovation at UFMG.
  • She has been active in the innovation ecosystem for 20 years, which has allowed her to build a vast network of connections and strategic partners, ranging from government bodies and funding agencies to companies and ICTs. She has secured approximately R$3 billion for innovative projects, mentored over 1000 startups, and consulted with more than 100 large companies on innovation topics. Examples of national-level projects include the Mover Program and the National Electric Mobility Platform.
  • She holds leadership positions such as a Full Director at ACMINAS, Innovation Director at ACI, a member of the SAE4MOBILITY Innovation Council, a member of the World Energy Council (WEC) Brazil, and a mentor for the Finep Innovative Women Program.
  • At Fundep, her work focuses on resource mobilization and forming strategic alliances among multiple partners—including government, science and technology institutions, startups, industries, and social organizations—to address priority issues in the national landscape.

Keurrie Cipriano

Gerente Executiva de Operações para Sul, SP e Centro Oeste, TRANSPETRO

Education

  • MBA in Project Management, USP-Esalq – 2024
  • Harvard Manage Mentor, Harvard Business – Corporate Learning
  • Master’s in Mechanical Engineering, USP – Escola Politécnica, 2010
  • Mechanical Engineering, UNESP – Campus Guaratinguetá, 2005

Professional Practice

  • Senior Executive in the Oil & Gas sector, a recognized leader in female leadership and ESG, with a strategic focus on leading operations and logistics.
  • She is known for implementing innovation and efficiency initiatives, with a strong emphasis on sustainability and diversity.
  • Named one of the top 50 leaders in Brazil by SW50 2025 Brazil (Santander & LSE).
  • She previously served as Operations Manager at Petrobras, where she led challenging projects in the pre-salt Santos Basin. Prior to that, she worked in the automotive industry and continues to contribute to the SIMEA technical committee.

Lucas Di Grassi

Piloto profissional, Embaixador da ONU para o Meio-Ambiente

Education

  • Economics at IBMEC (Brazilian Institute of Capital Markets)
  • Owner/President Management (OPM), na Harvard Business School
  • The Business of Entertainment, Media, and Sports” (BEMS) , na Harvard Business School

Professional Practice

  • Voted Brazilian driver of the decade by specialized journalists.
  • Six-time winner of the “Capacete de Ouro” (Golden Helmet), the most prestigious award in Brazilian motorsport.
  • Formula E World Champion and one of the most successful drivers in the history of the category, with multiple podiums and vice-championships.
  • Formula 3 World Champion in Macau, on what is considered the world’s most challenging track.
  • Best Brazilian in history at the 24 Hours of Le Mans, with three podium finishes.
  • Formula 1 with the Virgin Racing team.

Luciana Giles

Diretora Comunicação/ Diretora Comunicação e Relações Governamentais - AEA/CUMMINS

Education

  • Bachelor’s Degree in Business Administration with a focus on Marketing – Simon Fraser University – Canada
  • Master’s Degree in Administration and Strategy – Federal University of Paraná – Brazil

Professional Practice

  • Luciana Giles’ professional journey is strongly tied to the automotive industry, primarily working in communication, marketing, and corporate affairs for about 25 years.
  • She worked at Renault do Brasil as Institutional Relations and Communication Manager for Brazil.
  • Luciana has been at Cummins since 2015, where she serves as Director of Communication and Government Relations for Latin America.
  • At AEA (Associação Brasileira de Engenharia Automotiva), she is the Director of Communication and is coordinating the Organizing Committee for SIMEA 2025.

Marcelo Godoy

Presidente VCB, ABEIFA/VOLVO

Education

  • Economics from Fundação Santo André and an MBA in finance from Insper-SP.

Professional Practice

  • 20 years of experience in the financial area, where he worked in Treasury, Financial Planning, project feasibility analysis, and M&A. He worked in companies across various sectors of the economy, including telecom, real estate, energy, and logistics.

Marcus Vinícius Aguiar

Presidente, AEA

Academic degree

  • Mechanical Engineer with a Postgraduate Degree in Business Administration

Professional Practice

  • Has been operating in the automotive sector for 29 years;
  • Was responsible for the Vehicle Safety, Regulation and Industrial Property Certification area at Fiat Automóveis S.A. and representative of ANFAVEA at DENATRAN’s Thematic Chamber of Vehicle Affairs.
  • Director of Institutional Relations at Renault since 2014;
  • Vice-President of ANFAVEA, member of the Board of Directors of IQA and President of AEA;

Marinna Prior Silva Cassaniga

Gerente Campo de Provas Tatui, Ford Motor Company

Education

  • FIA | São Paulo
    • MBA in Corporate Finance, 2022
  • SENAI Rio de Janeiro
    • Master’s Degree in Advanced Automotive Industry 4.0, 2022
  • FGV São Paulo
    • MBA in Business Management, 2012
  • University of São Paulo (USP) | São Paulo
    • Bachelor’s Degree in Electrical Engineering, 2002

Professional Practice

  • MAR 2021 – PRESENT | Vehicle Validation and Verification Manager, Tatuí Proving Ground, Ford Motor Company
    • Responsible for the complete vehicle testing cycle in Brazil, from parts acquisition, prototype construction, testing, and certification to market release.
    • Leader of the Ford Women’s ERG (Employee Resource Group), implementing initiatives across South America focused on people development, community engagement, and business and communication impact.
  • JAN 2014 – FEB 2021 | Powertrain Control and Calibration Manager, Ford Motor Company
    • Managed the engine and transmission calibration department for all products commercialized in South America, with a specific focus on flex-fuel products, from engine development to homologation, and post-launch actions.
  • DEC 2007 – DEC 2013 | Calibration Supervisor, Ford Motor Company
    • Supervised the calibration of 1.5L flex-fuel engine applications, from engine development to homologation, and post-launch actions.
  • JUL 2004 – NOV 2007 | Calibration Engineer, Ford Motor Company
    • Performed calibration and control engineering for Ecosport, Ka, and Fiesta products commercialized in Latin America.
  • JAN 2003 – JUN 2004 | Controls and Diagnostics Hardware Release and Project Engineer, Ford Motor Company
    • Responsible for diagnostic and control engineering for Ecosport, Ka, and Fiesta products, overseeing end-of-line testing at plants in Brazil and Argentina.

Max Wilson

Piloto Comentarista

Professional Practice

  • He began karting at 11 years old.
  • He then advanced through the main feeder categories of Brazilian motorsport:
    • Formula Ford (1993) – 3rd place in the championship
    • Formula Chevrolet (1994) – Vice-champion
    • South American Formula 3 (1995) – Vice-champion
    • German Formula 3 (1996) – Competed in races and won stages
    • International Formula 3000 (1997–1999) – Stood out with podium finishes and pole positions
    • Williams F1 Test Driver (1998) – Involved in car development
  • He competed for six seasons in Australia’s premier touring car category.
  • He debuted in Stock Car in 2004 and became Champion in 2010 with the RC Competições team, establishing himself as one of the category’s most experienced drivers.
  • Currently, he works as a commentator for TV Bandeirantes and BandSports, providing technical analysis on races. He also serves as a motivational speaker and driving and performance instructor.

Milene Rios

Produtora e réporter, Programa Autoesporte (TV Globo)

Education

  • Social Communication – Catholic University of Santos
  • Postgraduate Degree in Marketing and Social Media – Fundação Cásper Líbero

Professional Practice

  • I’ve been a journalist in the automotive industry for two decades. I graduated with a degree in Social Communication from Universidade Católica de Santos (Unisantos). During this period, I’ve gained experience at major media outlets in Brazil, including Jovem Pan radio, O Estado de S.Paulo newspaper, G1 news portal, and TV Globo.
  • For a decade, I served as the Content Coordinator for Brazil’s largest automotive TV program, Autoesporte, aired on Sunday mornings on TV Globo, where I now work as a reporter.
  • It was through my children, Davi and Maria Eduarda, that I combined the challenges of daily motherhood with my technical knowledge of cars and founded the #mamaeacelerada project. This initiative aims to help people, especially women, choose the most suitable vehicles for their daily lives, and assist them in their relationship with their cars, offering tips on maintenance, insurance, fuel consumption, leisure, and more.
  • Using clear and practical language, I translate technical jargon into easily understandable terms for most people and simplify subjects that were once considered taboo.

Murilo Ortolan

Gerente Engenharia, HORSE / Diretor, AEA

Education

  • Mechanical Engineer from the Federal University of Santa Catarina
  • MBA in Project Management from FGV

Professional Practice

  • He has been working in the automotive industry for 15 years, with a focus on engine development. He was expatriated to France for 3 years to coordinate part of Renault’s e-tech hybrid engine line project.
  • Currently, he holds the position of Engineering Manager at HORSE and also serves as Executive Director of AEA, the Brazilian automotive engineering association. He is an enthusiast of the automotive world, its technological trends, and its paths to competitiveness and sustainability within the global context.

Paula Aluani

Gerente Geo Partnerships Latam/ Strategic Partner Manager Maps & Waze, GOOGLE

Education

  • Paula’s educational background includes a degree in Business Administration from Les Roches in Bluche, Switzerland.

Professional Practice

  • Paula Aluani is the Geographic Partnerships Manager for Latin America at Google, focusing on the Mobility (Waze for Cities & Google Maps) and Sustainability programs. She joined Google in 2018.
  • She has extensive experience in the hospitality and events sectors, spanning Portugal, England, Jamaica, Dubai, Mexico, and Brazil. Her expertise lies in fostering strategic partnerships to drive innovation and sustainability within the realm of geospatial technology.

Paula Braga

CEO, AUTOMOTIVE BUSINESS

Education

  • She holds a degree in Business Administration from Escola Superior de Propaganda e Marketing (ESPM). She also has postgraduate courses in Communication from ESPM, a postgraduate degree in Marketing Planning for Digital Markets from Impacta Tecnologia, and a postgraduate degree in Neuroscience, Positive Psychology, and Mindfulness from PUC.
  • She completed specializations at ESPM, FGV, Cásper Líbero, and StartSe.

Professional Practice

  • Paula Braga is the CEO of Automotive Business, a content platform aimed at leaders in the automotive and mobility sectors. She is also the leader of the AB Diversity Movement, which won the UN Women’s WEP’s award in 2021.
  • She participated in the FGV and Goldman Sachs 10,000 Women Program in 2016.
  • Paula is the co-author of the book Rise and Raise Others – Real Life Stories From Inspiring Women, 2024 edition. She found her ideal path to personal and professional balance and positive transformation through sports, veganism, mindfulness, and female empowerment. She is also a participant in Winning Women EY 2024.

Raquel Cardamone

CEO e Co-Founder, Bright Cities

Education

  • FACAM Bachelor of Business Administration
  • UNICAMP Master degree

Professional Practice

  • Raquel Cardamone, an expert in smart and sustainable cities, is the founder of Bright Cities.
  • I am also active in academia, sharing my expertise as a professor and researcher in Smart Cities extension courses at UNICAMP, INSPER, PUCPR, and Unianchieta. My goal is to prepare professionals and public managers for the challenges of digital urban transformation and efficient city management
  • My professional background includes roles at IBM, MARS INC., and Grupo Abril, but in 2013, I decided to embark on an entrepreneurial journey by founding Bright Consulting, focusing on urban mobility and the automotive sector. Since 2015, I have been fully dedicated to smart cities, establishing myself as one of the leading voices in the sector.
  • Teaching Professional at Smart City Class (Extension Course) at Universidade Estadual de Campinas

Ricardo Gondo

Presidente de Honra do SIMEA 2025

Education

  • Mechanical Engineer, graduated from the Mauá Institute of Technology.
  • Postgraduate degree in Business Administration from the Getulio Vargas Foundation’s São Paulo School of Business Administration.

Professional Practice

  • Ricardo Gondo began his career as an intern at Cummins, Armco, and Mercedes-Benz. At ZF, he worked as a Sales Engineer.
  • He joined Renault in 1996 as a Commercial Consultant. The Brazilian executive has held various positions within the company in Brazil, including Regional Manager, Corporate Sales Director, and Sales and Network Director.
  • In 2013, he moved to Europe as CEO of Renault Spain and Portugal. In 2016, he returned to Latin America as Vice President of Sales and Marketing for the Renault Americas Region.
  • In January 2019, he assumed the presidency of Renault do Brasil, a position he held until July 2025, when he decided to leave the company to pursue other projects.

Roberto David

Gerente Geral de Marketing, Petrobras

Education

  • He holds a Bachelor’s degree in Business Administration from the State University of Rio de Janeiro (Uerj) and a Master’s in Administration from Ibmec.

Professional Practice

  • He currently holds the position of General Marketing Manager at Petrobras, having previously served as a Business Development Executive in Logistics.
  • Throughout his professional career, he was the Financial Director of Transpetro, after holding various managerial roles, including Manager of Budget and Results Monitoring, General Manager of Planning and Corporate Management, and Executive Manager of Controllership.
  • Roberto is recognized for his ability to lead teams and implement strategic solutions that contribute to business development and sustainability.

Rodnei Bernardino

Consultor

Education

  • Rodnei Bernardino de Souza holds a degree in Statistics from Unicamp, with a Master’s in Business Administration from FGV-SP and an international extension from Cranfield School of Management in the United Kingdom.

Professional Practice

  • With 24 years of experience in the financial sector, he built a solid career at Itaú Unibanco, where he started in 1999. From 2013 to 2023, he served as Director of Vehicle Business, leading strategic initiatives aimed at broadening people’s access to mobility solutions.
  • He has extensive experience in business management within retail finance, focusing on credit, collections, data modeling, and digital transformation. Throughout his career, he also excelled in building and leading high-performance teams, fostering collaborative, innovative, and results-oriented environments.
  • He is an enthusiast of topics related to mobility, customer behavior, technology, and data, and works as a consultant and advisor for initiatives focused on innovation in the automotive, mobility, financial, and service sectors.

Thaianne Resende

Diretora de Qualidade Ambiental Secretária Nacional de Meio Ambiente Urbano, Recursos Hídricos e Qualidade Ambiental substituta, Ministério do Meio Ambiente e Mudança do Clima

Education

  • She holds a bachelor’s degree in Biological Sciences, a higher education degree in Environmental Management, an MBA in Project Management, and a master’s degree from the National Professional Master’s Program in Water Resources Management and Regulation (Profágua).

Professional Practice

  • She works at the Ministry of the Environment, currently as the Director of the Department of Environmental Quality (SQA) and acting National Secretary for Urban Environment and Environmental Quality. She has been an Environmental Analyst since 2014, where she works on the elaboration and analysis of Public Policies in the area of environmental quality, with a focus on water and air quality, pesticides, and chemical safety (Stockholm, Minamata, Rotterdam Conventions, GFC, and environmental emergencies with hazardous products).

Thiago Samarino Lages

Innovation Manager, ABGI

Education

  • Electrical Engineer from UNIFEI
  • Executive MBA in Healthcare from FGV
  • Management and Execution of Technological Innovation Projects in Companies from USP
  • CX Strategist from WCES

Professional Practice

  • Mentor for companies at Supera Parque in Ribeirão Preto/SP
  • 17 years of experience with tax incentives and development
  • With ABGi since 2021

Viviana Coelho

Gerente executiva da área de clima e descarbonização, Petrobras

Education

  • She is a Chemical Engineer from the Federal University of Paraná (UFPR) and a Biologist from PUC-PR.
  • She holds a Master’s in Environmental Technology from Imperial College in London, an MBA, and a postgraduate degree in Advanced Administration from COPPEAD and Innovation from Unicamp.
  • She has also completed extensive executive training at institutions such as INSEAD, IMD, IBGC, University of Cambridge, London Business School, and Columbia University.

Professional Practice

  • Viviana Coelho is currently the Executive Manager of Climate and Decarbonization at Petrobras and a member of the Executive Committee of the Oil and Gas Climate Initiative. She is also the Chairwoman of the Oil and Gas Decarbonization Charter.
  • At Petrobras, she has held various roles in the Downstream and Research Center (Cenpes) areas, including General Manager of innovation and gas, energy, and sustainable development. Prior to her time at Petrobras, she worked as a consultant for multinational companies across various sectors in several countries.